For our third Real Talk Publishing feature, we talked to Barbara Marcus, the President and Publisher of Random House's Children's Division. As the head of the division, Barbara handles ALL things children's books, but she has a special place in her heart for marketing. In fact, she did the marketing campaigns for the Harry Potter series and helped with R.J. Palacio's modern classic, WONDER!
In the first part of this three-part interview, Barbara talks about the start of her career, the part of her job that makes her "heart sing" and how she manages to keep track of all things Random House Children's. So read on, and keep an eye out for Part 2, which will be posted on Thursday, May 15th, and will talk about some of her favorite marketing campaigns. Potter fans...you won't want to miss it!
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